Welcome to Day 3 of the annual content planning challenge!
You may have already created content buckets, but now is a good time to review what buckets are worth keeping and what buckets could be tossed or added.
A content bucket is a category of content. These categories should help your audience know, like, and trust you, so that they may one day eventually buy from you.
🪣 Some of my content buckets are:
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online marketing
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Instagram tips
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launching
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personal content
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mindset
💭 Some things to consider when creating your content buckets
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think about the products you want to sell next year and what categories of content will help (eventually) lead to a sale
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if you plan on doing a launch or major promotion of your product, consider creating a category for promotional content
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create a healthy balance between selling content, authority-building content, and personal content
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you can create your major content buckets (main categories) with mini content buckets (subcategories) for your content
✍️ If you already have content buckets:
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write down what your content buckets currently are
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put a star * next to the ones that you definitely want to keep
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cross out the ones that no longer serve you
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reevaluate if you want to keep the rest
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decide if there is anything else you want to add
🤔 AVOID OVERTHINKING
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Content buckets are not set in stone
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You can change and adapt your strategy as you go
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If you get stuck, go with your first instinct and move on
That’s it for today!