Day 4 – Connect with parallel businesses


Find businesses that are similar, but don’t compete directly with your business.

For example:

  • If you’re a health coach, find people in the fitness industry
  • If you’re a makeup artist, find people who style hair
  • If you’re a photographer, find someone who does graphic design

The goal of this exercise is to network with other people who have the potential to refer clients to you (and vice versa).

Networking is not a one-way street, so if you plan on connecting, make sure you are willing to provide them with referrals as well.

Similar to how you found accounts that are your ideal clients in Day 3’s exercise, explore hashtags and industry accounts for these parallel businesses.

When you’re done with today’s challenge, let us know how you did in the community. How many parallel businesses did you connect with?